About us
Natural
Supermarket Natural was founded in 2014 and has been providing customers with high-quality products and exceptional service for 10 years. Over this time, our network has grown with the addition of a second branch. The original branch was later relocated to a new address, and with updated branding, organized zoning, and refined services, we continue to faithfully serve the community of Nadzaladevi!
We are proud to have a team of approximately 150 employees, most of whom have been with us for years and have accompanied us through every stage of our development since the supermarket's founding. Together, we grow with each team member and have collected numerous stories of successful career development!
Naturali’s Concept
Our strength lies in the comfort and organization that is immediately felt upon entering either of our supermarkets. The company itself is a producer of various products, and we take particular pride in the popularity of our own products, including ready-made meals, confectionery items, semi-finished products, baked goods, fresh meats, and dairy products. Our goal is to provide customers with the convenience of finding everything they need in one space.
Naturali’s stores stand out for their well-organized and friendly consultants. Multiple checkout counters are available to serve you, and you can also use self-service checkout machines, offering an additional convenience for our customers.
As a local market, we strive to maintain the love and loyalty we’ve earned over the past 10 years. We express our gratitude to customers through special events and carefully chosen gifts organized during various holidays.
Every week, we offer a variety of promotions, including special deals on different product categories. Often, household items are available at unique, exclusive prices, which is incredibly pleasing for loyal customers.
Naturali Farm
Our company takes pride in sourcing only fresh, healthy meat daily from our farm in Kavtisxevi. For many years, this supply chain has been our strength, forming an integral link in our operations, including ready-made meals and semi-finished products. The primary offerings include beef, pork, and minced meat.
Naturali's network is also supplied daily with fresh dairy products. By the end of 2025, we plan to expand the farm, aiming to increase average daily milk production to 3 tons. This growth will enable us to produce and market additional products. The farm's development and the implementation of international-standard guidelines are supported by a Swiss company specializing in dairy production expertise.
Ready-Made Meals and Bakery
Today, the demand for ready-made food products is growing rapidly. Our primary focus is to simplify everyday life for our customers by offering the best alternatives on the market—diverse, high-quality products at affordable prices. We provide a daily selection of staple dishes in the ready-made meals and bakery categories, designed to meet the expectations of Georgian consumers, including homemakers. Additionally, we regularly introduce seasonal items and take into account fasting periods.
For added convenience, visitors on work breaks can enjoy a café area at 111 Dadiani Street. Alongside ready-made meals, our bakery's products—such as sandwiches, hot dogs, cakes, khachapuri, and a full range of similar items—offer extra benefits for those looking for a quick snack or hosting guests without time to cook. We use healthy ingredients and strictly adhere to production timelines.
Naturali Confectionery
For many years, our network has offered customers a wide range of baked goods, including dry and cream cakes, as well as tarts, muffins, pastries, and more. We strive to produce products that align with market demands, catering primarily to mass consumers while maintaining competitive pricing. We prioritize the use of healthy ingredients and strictly adhere to production timelines, ensuring quality and freshness in every item.
Naturali Semi-Finished Products
Naturali offers a line of semi-finished products made from the fresh goods produced on our own farm. Currently, our assortment includes around 20 types of products, such as khinkali, pelmeni, tolma, and kupati. In the near future, we plan to introduce packaged products available in refrigerators, further strengthening customer trust in our products and enhancing the overall strength of our brand. By fall 2025, a fully modernized production facility will be established, enabling us to manage the complete preparation process for all our products. This expansion will increase our product range to approximately 500 items, ensuring even greater variety for our customers.
For Corporate Clients
In addition to supermarkets, Naturali is the owner of the “Zubri” online restaurant and the catering and events company “Event Co,” through which we actively serve corporate clients.
Zubri is fondly remembered by the residents of Nadzaladevi as a bar-restaurant/pub where we delighted guests with delicious traditional Georgian cuisine. Today, the restaurant operates online, focusing on corporate orders. In the future, we plan to reintroduce Zubri in a transformed and rebranded format.
Event Co is Naturali’s catering service, which, alongside Zubri, offers restaurant-quality menus for corporate and individual orders. Whether it’s a corporate event, party, wedding, birthday, or any celebration, you can entrust it to us. We provide several menu options, including Georgian, European, Asian, and grill selections. Additionally, we offer equipment rental and service staff.
Supermarket Naturali also features a delivery service via Wolt, but we have our own distribution network and collaborate with numerous companies to supply food and other products. We also accept corporate orders for custom gift baskets.